Updated Lifelock hero 2014-04-14

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LifeLock was founded in 2005 and has since become a leading identity theft protection company. This provider distinguishes itself from other identity theft protection companies in the industry with its focus on proactive protection. It also prides itself on offering 24/7 Member Service.

LifeLock’s Member Service department features two primary teams: the LifeLock Identity Alert® team and the LifeLock resolution team. The LifeLock Identity Alert team works to proactively alert a member if it appears his or her identity has been compromised.† Once detected, they will contact a member if someone is trying to apply for a loan in his or her name or if they find a member’s information on black market websites.* The Identity Resolution team, on the other hand, helps members deal with the aftermath of identity fraud.

LifeLock services

LifeLock Identity Theft Protection

LifeLock® identity theft protection, the company’s standard protection package, costs members around $10 a month and offers a wide range of services, such as black market website surveillance and address change verification. Customers who have been researching similar companies will find that this provider’s service has more of a focus on proactive measures than some competitors. This service package also includes a $1 Million Total Service Guaranteeǂ.



LifeLock Ultimate™ Protection

LifeLock Ultimate™ service offers more comprehensive protection than the company’s standard package. In fact, LifeLock Ultimate service bills itself as the industry’s most comprehensive service plan. In addition to providing the features already offered in the standard package, this upgraded package also provides additional features like savings and checking account alerts, bank account takeover alerts and monthly credit score tracking. These features are specifically designed to monitor an individual’s personal information on many levels and to detect potential identity theft before it can turn into a more serious problem.



LifeLock Junior™ Protection

LifeLock Junior™ service helps protect the identities of children. A member may opt to purchase this service on behalf of his/her child. Much like the other packages, this package offers features like black market website surveillance and the LifeLock Identity Alert® system. This service monitors each child’s Social Security number to make sure there are no associated credit headers. The existence of credit information for a child could signal identity theft.

†Network does not cover all transactions and scope may vary.
‡The benefits under the Service Guarantee are provided under a Master Insurance Policy underwritten by State National Insurance Company. As this is only a summary please see the actual policy for applicable terms and restrictions at
*Fastest alerts require member’s current email address.

Is it worth the cost?

If you are considering subscribing to an ID theft protection company, you should first weigh the pros and cons. The primary downside for this type of service is the price. Even a low price could potentially present a budget strain for some consumers.

But for consumers who can afford to incur a little cost each month, these companies can be incredibly beneficial and worthwhile in the long run. Much like insurance, these services require some cost now in order to help avoid greater costs down the road. LifeLock is rated as a top detection company and is a good option for consumers who are willing to pay a little to help ensure their identities are protected.§

§No one can prevent all identity theft.